Did You Know? Alcohol Doesn't Create Joy It Borrows It.


July 2, 2026

Reader,

First Happy 4th of JULY! It's a BIG ONE - 250 years! Enjoy!
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​I was on my 7th alcohol free family vacation last week. It was very restful and peaceful. No alcohol. No brownouts or blackouts. No drama. NO HANGOVERS or HANGXIETY! It got me thinking about one of the biggest misconceptions about alcohol - that it makes all celebrations better.

A wedding. A vacation. A birthday. A dinner with friends. Or simply enjoying our backyard on a nice summer's evening. We often hear, "It just wouldn't be the same without a drink." But what if that isn't actually true?

The truth is, when we're celebrating, our brains are already doing exactly what God designed them to do.

Your Brain Is Already Wired for Joy

When something wonderful happens, your brain naturally releases dopamine. It is often called the "motivation" or "reward" neurotransmitter. Dopamine doesn't just make you feel good; it helps your brain learn what is worth repeating.
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When you're laughing with friends, hugging your grandchildren, enjoying a sunset, or celebrating a milestone, your brain is saying:

"This is wonderful. Remember this. Let's do it again."
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Then alcohol enters the picture.
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Alcohol causes an even larger artificial dopamine release, and your brain starts connecting the celebration with the drink instead of the people or the experience.

Over time, the pathway becomes:

Celebration → Alcohol → Reward

Instead of:

Celebration → Connection → Joy

Alcohol Takes Credit for What It Didn't Create

Alcohol also increases GABA, your brain's calming neurotransmitter, making you feel more relaxed and less inhibited. It stimulates the release of endorphins, your body's natural "feel-good" chemicals, creating feelings of comfort and warmth.
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At the same time, alcohol quiets your prefrontal cortex - the part of your brain responsible for wisdom, judgment, and self-control.

This combination makes alcohol feel like it's enhancing the moment.
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But the reality is...

The music was already beautiful.

The laughter was already genuine.

The friendships were already meaningful.

The vacation was already relaxing.

The wedding was already full of love.

Alcohol simply attached itself to those joyful experiences and convinced your brain it deserved the credit.

Why Celebrations Become Triggers

If you've celebrated with alcohol for years, your brain builds a familiar neural pathway:

Celebrate → Drink → Dopamine → Repeat

Eventually, just seeing a patio, hearing Christmas music, packing for vacation, or receiving an invitation to a party can trigger cravings before you've even poured a drink.

The Good News: Your Brain Can Change

The good news is that our brains are incredibly adaptable because of something called neuroplasticity. Neuroplasticity is the brain's God-given ability to form new neural pathways throughout our lives.

Every thought we think, every choice we make, and every repeated
behavior either strengthens an existing pathway or creates a new one.
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For years, alcohol may have reinforced the pathway:

Celebrate → Drink → Dopamine → Repeat

But every alcohol-free celebration begins building a healthier pathway:

Celebrate → Connection → Gratitude → Genuine Joy

Every time you choose to celebrate without alcohol, you are literally rewiring your brain.
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The old pathway doesn't disappear overnight, but it becomes weaker the less you use it. At the same time, your new pathway grows stronger with every alcohol-free choice. This is the incredible gift of neuroplasticity. Your brain learns that celebration, peace, and joy don't come from a drink. They come from authentic connection, gratitude, and being fully present.

God designed our brains with the remarkable ability to heal, adapt, and renew. Science calls it neuroplasticity. As believers, we can also see it as part of God's incredible design for restoration.
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Your past does not determine your future. Every alcohol-free celebration is another step toward healing your brain and reclaiming the joy that was there all along.
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I believe this is one of alcohol's greatest deceptions.

It whispers:

"You need me to celebrate."

But Scripture reminds us that true joy comes from the Lord, not from a substance.

"You make known to me the path of life; You will fill me with joy in Your presence, with eternal pleasures at Your right hand." — Psalm 16:11

God created our brains with an incredible ability to experience joy, laughter, peace, gratitude, and connection. Alcohol doesn't create those gifts. It temporarily hijacks them and convinces us they belong to the drink instead of the Giver.
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As I often tell my clients:

Alcohol doesn't create joy - it borrows it.

The joy was always there.

The celebration was always meaningful.

The people were always worth remembering.

The drink simply took the credit.

How about a PEACE Challenge

This week, I want to encourage you to pause before the old habit takes over.
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Whether you're celebrating the 4th of July, enjoying dinner with friends, heading out on vacation, or simply ending a long week, ask yourself:

"Am I giving alcohol credit for a joy and celebration that God already placed in this moment?"

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Then take a slow, deep breath.

Pause and pray.

Thank God for the people around you.

Notice the laughter.

The conversations.

The beauty of the moment.

The more often you celebrate alcohol-free, the more your brain and your heart begin to rediscover something beautiful.

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Joy was never in the wine glass. It was in God's presence, with the people He placed around you, and in the moment itself all along.

Peace & Joy,

👉 Sign up here for a free discovery call where we can talk through where you are, what you’re struggling with, and whether the Choose Freedom™ Group Coaching or 1:1 coaching would support you in this season.

There’s no pressure—just a conversation.

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For more tips and inspiration, follow me on Instagram @joyontheothersideofalcohol.

🇺🇸 Practice PEACE for a Trigger-Free Fourth of July

The Fourth of July can be one of the biggest drinking holidays of the year. The smell of the grill, fireworks, time with family, and seeing everyone holding a drink can awaken old neural pathways.

Remember... a trigger is not a command. It's simply your brain remembering an old habit.

When that urge comes, walk through my PEACE Method.

🕊 P – Pause and Pray

Before reacting, pause.

Take a slow, deep breath.

Pray:

"Lord, thank You for this moment. Give me Your peace instead of my old patterns. Help me see this celebration through Your eyes and remind me that You are my source of joy."

This simple pause gives your thinking brain time to come back online instead of letting your automatic habits take over.

🕊 E – Evaluate the Situation

Ask yourself:

  • What am I really feeling right now?
  • Am I hungry, tired, anxious, lonely, or simply following an old habit?
  • What triggered this thought?
  • Am I craving alcohol, or am I craving connection, relaxation, celebration, or relief?

Most cravings aren't actually about alcohol. They're about a need underneath the craving.

🕊 A – Align with Truth

Replace the lie with truth.

Instead of believing:

"Alcohol will make this celebration better."

Choose truth:

  • God already placed joy in this moment.
  • Alcohol doesn't create joy—it borrows it.
  • I don't need alcohol to celebrate.
  • I want to remember tonight.
  • My peace is found in Christ, not in a drink.
  • Every alcohol-free celebration strengthens a new pathway in my brain.

Remember what you've learned about neuroplasticity.

Every alcohol-free choice is literally rewiring your brain toward freedom.

🕊 C – Choose the Next Right Step

Don't think about forever.

Just choose the next right step.

Maybe that's:

  • Grab your favorite mocktail.
  • Eat something nourishing.
  • Walk outside for five minutes.
  • Step away and box breathe count - 4 in, hold for 4,4 out
  • Help someone in the kitchen.
  • Go play with the kids.
  • Watch the fireworks with gratitude.
  • Start a conversation with someone you enjoy.
  • Text your accountability partner or Coach Amy.

Small choices create lasting freedom.

🕊 E – Encourage and Evaluate

At the end of the day, celebrate your victory.

Ask yourself:

  • What went well today?
  • What helped me stay alcohol-free?
  • What did I enjoy that I may have missed if I had been drinking?
  • How did God show up today?
  • What am I grateful for?

Then thank God for another day of freedom.

Every holiday you celebrate alcohol-free weakens an old neural pathway and strengthens a new one.

Weekend Reminder

The goal isn't simply to avoid alcohol.

The goal is to fully experience the gift of the celebration.

Be present.

Laugh freely.

Make memories you'll actually remember.

Wake up tomorrow refreshed instead of regretting yesterday.

This Fourth of July, celebrate the freedom that matters most—the freedom found in Christ and the freedom you're building one alcohol-free choice at a time.

Happy Fourth of July!

Blessings,

Coach Amy

“Amy wasn’t just a coach—she was a trusted guide who helped me reconnect with who I truly am. Her empathy, wisdom, and real-life insight made the Choose Freedom journey feel safe, powerful, and full of grace. I didn’t just let go of alcohol—I am finding freedom in all areas of my life.” -Annie M.

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Choose Freedom™
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Are you looking to make a change?

If you’ve been feeling stuck in a loop with your habits especially when it comes to alcohol you’re not alone. I’ve been there too. I’m Coach Amy, and I’m inviting you to join me in the Choose Freedom™ 1:1 or Group Coaching Program (Get on the Waiting List!), our faith-centered community designed to help you break free and walk in the freedom God has already promised you. 🙌

​Schedule a free discovery call here!​
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Here’s what makes this program different:
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💫 Each week we focus on one of the 12 Biblical Core Concepts that build strength, peace, and confidence from the inside out.
💫 We pair Scripture from The Plans He Has For You Devotional with practical tools to renew your mind and restore your relationship with God and yourself.
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And friend if you’ve been on the fence, let this be your time to start.​
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Imagine being filled with calm instead of cravings… confidence instead of compromise… and waking up on every morning hangover free!
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📞 Book a free discovery call today, and let’s explore how the Choose Freedom™ Program can help you live the life God designed for you—one filled with peace, purpose, and lasting joy. https://www.amyedwardscoaching.com/bookwithme​
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"Amy Edwards is an exceptional life coach. Incredibly kind and caring, she creates a supportive environment and offers valuable, non-judgmental insights. She's a compassionate guide, a gift from God." -Deb M.

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Joy On the Other Side Coaching, LLC., 1513 Paddington Dr,
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Amy Edwards Coaching

I am a faith fueled coach who empowers women and men to live joyfully & purposefully w/out alcohol. Co-host of the Alcohol Free Marriage & More Podcast.

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